Video marketing: instead of a thousand characters

Today, only the laziest person doesn't make videos. A quality video can increase the flow of leads many times over without investing a tidy sum. It's time to take advantage of all the power of video content and dispel the myth that making a video is too difficult and not everyone can do it.

Video content - what is the power?

When the attention of the online community is drawn to video, companies have to go out of their way to keep their eyes peeled. Luckily, video marketing isn't rocket science, so the odds are good, and not small.

Everyone has shot a video on their smartphone at least once - a cakewalk, right? So do clients who aren't particularly demanding of video content. The key is interaction. No one is talking about a 90-minute documentary. Ninety seconds is more than enough. This is the optimal length to keep the user's attention as much as possible and not go over budget.

The advantages of video are obvious: it engages the user much more than text. Video is more emotional, so the demand for video content is growing by leaps and bounds.

For users, there's nothing easier than watching a video. Short videos convey information, show products, introduce brands and sell services while establishing a strong connection with the target group.

You may also be interested: commercial video production services

Film, commercials, video - is there a difference?

There are different video formats for reaching your target audience. Browse YouTube or other social media, and you'll see plenty of examples:

Corporate film

One of the most common formats. It can tell the story of a company or its founders in just a couple of minutes and clearly demonstrate what you do. People love this format. And it's often after watching such videos that customers become brand advocates.

Commercial

Usually lasts 30 to 90 seconds and focuses entirely on the product or service. This format originated on television. It is always full of creative content that both persuades and entertains viewers.

Explanatory videos

Suitable for providing information about the product in a more interesting form. The content in this case is often animated or illustrated, which allows for better assimilation of new information.

Microvideo

This is an extended form of microblogging. Short videos, lasting no more than 15 seconds, posted on a website, Instagram, YouTube, or Facebook. The effort to create them is minimal, and the effect can exceed all expectations.

The idea is our everything!

Along with production, strategy is also crucial. Effective content marketing is the key to video success.

To achieve the desired result, you need to set clear goals: collect email addresses, increase the number of comments, get more clicks to the site. Companies need to write specific goals into their content strategy.

In addition to measuring their own success, you can also identify the interests of the target consumer. After that, it will be easier to tweak the strategy and optimize the length or site of the video. The length of time a video is viewed or on a page is often more important than click-through rates.

16 simple tips for an explosive video

We've put together a checklist of key points to pay attention to so that you can effortlessly master the basics of video production:

1.     Tell a story that touches the desires and expectations of your audience.
2.     The first seconds are the most important, they should be so catchy that you don't want to hit the "Skip" button.
3.     The name should not only be attractive, but also meet the requirements for search engine optimization.
4.     Don't focus too much attention on your product. Focus on the benefit the user will receive by purchasing your product.
5.     Forget about boring and hackneyed content. Your video will only be watched and shared if it's really interesting.
6.     Don't be afraid to be a bit cheeky, but remember the limits of what you can do.
7.     Optimize your video for viewing on mobile devices.
8.     Write accompanying text that includes SEO-relevant keywords.
9.     Integrate your URL into the video.
10.     Videos with tips and tricks are more effective than purely promotional videos.
11.     Check the audio. Not all users watch videos without sound.
12.     Think through the ending. Do not forget about CTA (call-to-action).
13.     Be brief.
14.     Find the perfect voiceover.
15.     Don't go overboard with the quality. It should be high, but remember that your video is not an Oscar contender.
16.     Announce the launch of the video on all your social media pages.

Source: video marketing company