A few reasons to use video marketing in business or why your business needs video marketing

As you scroll through your Facebook or Instagram feed, you've obviously noticed that it consists mostly of videos. And these are the videos you watch more than 80% of your time on social media. 

Me, you, all of us regularly watch videos on Youtube, Facebook, Instagram!

Statistically, 7 out of 10 people prefer watching videos online to watching TV. We live in a world where problem-solving happens online and it is videos that play a key role in the decision-making process.

What is video marketing?

Video marketing is an advertising activity that aims to inform the public about your business, its services and products through video.

In most cases, it is not intended to be direct sales, but it does allow you to educate the public about your business.

Taking social marketing as an example, a Facebook page not only shows what services your business offers, but also communicates with your audience through posts, comments and likes.

Social marketing is able to show what people think or say about your business or what will help the business improve its services.

Traditional marketing methods were limited to a few advertising tools, but that has changed with the advent of the Internet.

There are more digital marketing strategies than you can imagine, but in this article I will highlight the importance of using video marketing specifically to promote products and services.

You may also be interested: how to set up a youtube channel for business

The benefits of video marketing

1. The most effective way to start communicating with your audience

Starting to communicate with your audience when your business has just started is difficult.

No one simply doesn't know about it.

Video marketing can remedy this situation.

Studies show that video marketing is an effective tool to convert people from being skeptical of your business (brand) to being neutral or positive.

It's important to understand that video marketing works best when audiences are relaxed and at home, when people are relaxed and perceive video ads more effectively.

2. Video marketing helps "humanize" the brand

Artificial Intelligence is changing the way we think about all aspects of life, but no one thinks about the fact that video marketing is changing the way we think about things as much as artificial intelligence.

It's hard to humanize a brand (business) with text alone, which is limited in what it can do (read more about brand in the article "10 Tips for Developing a Strong Brand").

People videos work wonders, they convey emotion, tell stories, and give the audience a sense of what the brand is all about. Voice, appearance, character, personality - all play an important role in video marketing.

You can use them to convey any message to the viewer, so it's important to get into the details.

3. Huge potential

Millions of people spend hours watching videos on YouTube, now imagine the impact it would have on your business if everyone spent a minute watching your video. Studies show that about 90% of consumers watch videos on their cell phones before they make a purchase decision.

The world watches 1 billion hours of YouTube videos every day. Keep in mind, the number of views on YouTube is increasing 100% every year, and so is the audience.

Brands that chose this path of development a few years ago are now making 10 times the initial profit. Video marketing is the revolution that is "breaking" television.

4. Video content improves a website's SEO performance

Google owns YouTube, and that means a lot to marketers who use video marketing in their business. There are many different statistics about how many times a site with embedded videos gets more views, and in most cases that number is above 50.

Search engines love video because they consider it high-quality content, so it's important to use it on the main pages of your site. When you have video content, you can optimize it with SEO-friendly titles and descriptions, thereby increasing your site's search engine ranking (read more about SEO promotion in the article "7 Rules for Successful SEO Promotion") .

Thus, you can not only get a new audience with the help of videos, but also increase the ranking of your website in search results. 

5. The perfect way to increase customer credibility

It's very difficult to convince a reader using only marketing text. With video, it's easy to build trust and long-term relationships with your audience.

All you have to do is tell your audience a brand story for up to 60 seconds.

The video will evoke a quick emotional response from the audience.

It's the emotions that videos evoke that keep millions of YouTube channels alive and growing.

6. The best way to attract the attention of lazy customers

People today don't have time to scroll through long promotional posts. There are a lot of people like that. More and more often, people are giving priority to visualized content that immediately tells in all the details about a product or service. That is why businesses that use the creation of effective video clips and video marketing in their promotion successfully win the attention of customers.

Important! World companies, such as: Google, Apple, BMW, Porcshe, etc. invest huge money in the development of video clips to advertise their products and services.

7. The best way to outperform your competitors

A lot of brands still don't use video marketing because they think it's too expensive and that it doesn't pay off.

This is their huge mistake. While your competitors are "sleeping," don't lose your opportunities. Creating a video will make you more advanced and successful in the eyes of your customers. You can use it to show the inner workings of your business and gain credibility in return.

With video marketing, getting customers to trust you is easier than with context. 

8. Reaching different market segments

Market segmentation is an important part of any promotion without analyzing it, success is impossible. According to statistics, some age groups prefer Instagram, others prefer Facebook, others prefer YouTube. Since a video can be posted on any of these three social networks, a video is capable of engaging a much larger audience than you planned.

By and large, videos appeal to everyone.

9. High chance of going viral with content 

Studies show that people share videos far more often than text content, which in turn automatically increases reach. Under any video that's posted on the site, you can create buttons for your audience to share the video. Who knows, maybe it will be your video that goes viral on the Internet.

Conclusion

Video is one of the most popular forms of content on the Internet. Each of us wants to see and hear, we don't want to perceive dry text.

This is what makes video so popular. 

Video is not only fun, it's one of the best ways to get closer to your audience and give them a real sense of what you, your business or your customers are doing.

The key is to look at videos not only as a format where you can talk about your product and its benefits, but also as a format where you need to share your philosophy with your audience, interesting and valuable information.

The more the audience knows about your practical experience, the more likely they are to take a key action.

Source: https://www.bondarsvideo.com