Animated videos: how are they better than sheets of text

Need quality animation that will increase your profits? An experienced design web studio with a name is just what you need. Animated videos are a great way to tell a story about a product, service or brand and grab the attention of your target audience. In the current article, we'll name 5 reasons why you should use animated videos.

What is an animated video and what kinds exist

Animated video is a kind of video made by means of animation of ready or specially developed graphic materials.

Depending on the complexity of creation this kind of video content can be divided into two categories:

  • Simple animated videos. Created using ready-made graphics and footage. Musical accompaniment for such videos is usually selected on music stocks, which also does not require large resources and time.
  • Complex animated videos. Requires the involvement of special animation artists capable of implementing the most nontrivial ideas. Such clips are much more expensive than simple, because you need to pay for the work of an artist.

Now, actually, let's get to the main question and break down why your business needs animated videos.

You may also be interested: corporate video company

5 reasons to use animated videos

Standing out from the competition

To succeed in digital marketing and marketing in general, it's important to stand out from the competition. Animated videos emphasize a company's personality and engage users more, as opposed to a "sheet of text." A graphic video that talks about a product or service is a great way to present yourself as an outstanding and powerful professional who appreciates your clients' time. Animation is also easier to remember, because it is bright and associative.

Increase the conversion rate

Animation not only attracts attention but also stimulates sales. Statistics show that placing animated videos on the landing page can increase the conversion rate, just think about it, as much as 80%. It makes absolutely no difference, in what niche you work and what you sell.

Animated videos - a great way to interact with your customers

Recent market research shows that YouTube is now the second most visited website in the world with over 2 billion users. Consequently, about a third of all online activity time is spent watching videos. Animated videos are a major trend in video marketing and an ideal way to attract potential customers. One of the most significant advantages of an animated video on a website is its 24/7 willingness to tell the visitor important information.

Simplified communication of complex information

If a potential customer doesn't understand what you're selling him, he probably won't want to buy it. An animation explains the purpose and function of your product in an easy-to-understand way. This is especially true for technology companies whose focus is on developing and manufacturing complex technology products. It's a great way to cram 90-120 second videos with information that is accessible to a wide range of consumers and show them real-world examples of how your products and/or services can solve their problems.

Saves time and money

Unlike conventional videos, animations remain relevant and appealing for a longer period of time. Videos featuring actors tend to look ridiculously outdated after a few years. Opting for animated videos will save you time and money, as this type of content will look fresher longer and won't require frequent updates.

Also, an animated video eliminates gender inequality, it does not promote any particular age, nationality or race.

In addition, an animated video can express in a few minutes what could take hours to read or just listen to. Thus, by ordering an animated video, you will save valuable time.

Result

Animated video - a powerful marketing tool that allows you to save money, increase conversion rates, stand out from competitors and emphasize your individuality and uniqueness. After all, good animation is a trend that took hold well last year, continued to gain traction in 2021, and will likely be relevant for a long time to come.

Source: product video

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