As you scroll through your Facebook or Instagram feed, you'll notice that it's made up mostly of videos. And these are the videos you watch 80% of your time on social media.
What about videos on Youtube?
According to statistics, 6 out of 10 people prefer to watch online video instead of TV. We live in a world where the search for solutions to problems takes place on the Internet and it is videos that play a key role in the decision-making process.
Video marketing is a powerful way to reach both potential and existing customers. Video marketing will completely change the way you run a business.
According to statistics:
- 90% of consumers say that videos help make purchasing decisions.
- 97% of marketers say that videos help build customer trust.
- 81% of businesses use video for promotion.
- Live videos (streams) will account for 13% of all traffic by 2021.
- Over 80% of all traffic will be video by 2021.
- 74% of people who have the opportunity to see a product in action via video will buy it.
What is video marketing?
Marketing is a promotional activity whose purpose is to inform the public about your business, its services and products. In most cases, it is not intended for direct sales, but it allows you to make your business known to the public.
If you take social marketing as an example, then on a Facebook page you can not only show what services your business offers, but also communicate with your audience through posts, comments and likes. Social marketing can show you what people think or say about your business or what will help your business improve the quality of its services.
Traditional marketing methods were limited to a few promotional tools, however, with the advent of the Internet, that has changed. There are more digital marketing strategies than you might think, but in this article, I will highlight the importance of using video marketing to promote your products and services.
You may also be interested: commercial video production services
Benefits of Video Marketing
Now, without further ado, here are 9 good reasons why video marketing is a must in your business.
1. The most effective way to start communication with the audience
It is difficult to start communication with the audience when the business has just begun to function. Nobody just knows about it. Video marketing is able to remedy this situation. Research shows that video marketing is an effective tool for turning people from skeptical of your business (brand) to neutral or positive. It is important to understand that video marketing works best when the audience is relaxing, at home. It is then that a person is relaxed and perceives video advertising more effectively. The quality of video editing also plays an important role in the effectiveness of video marketing.
2. Video Marketing Helps Humanize Your Brand
Artificial intelligence is changing the perception of all areas of life. However, no one thinks that video marketing is changing the order of things we are used to as much as artificial intelligence. It is difficult to humanize a brand (business) with just text, which is limited in its capabilities. Videos with people work wonders, they convey emotions, tell stories, make the audience understand what the brand is. Voice, appearance, character, personality - all this plays an important role in video marketing. With their help, the viewer can convey any message, so it is very important to delve into the details.
3. Huge potential
Millions of people spend hours watching YouTube videos, and now imagine how it would affect your business if everyone took a minute to watch your video. Research shows that around 90% of consumers watch videos on their mobile phones before making a purchase decision. The world watches 1 billion hours of YouTube videos every day. Keep in mind, the number of views on YouTube is increasing by 100% every year, and so is the audience. Brands that chose this path a few years ago are now making 10 times their initial profit. Video marketing is a revolution that "breaks" television.
4. Video content improves website SEO performance
Google owns YouTube, and that means a lot to marketers who use video marketing in their business. There are many different statistics about how many times a site with embedded videos gets more views, and in most cases that number is above 50. Search engines love video because they consider it high-quality content, so it's important to use it on the main pages of your site. When you have video content, you can optimize it with SEO-friendly titles and descriptions, thereby increasing your site's search engine ranking. This way, not only can you gain new audiences with video, but you can also boost your site's search engine ranking.
5. The perfect way to increase customer credibility
It's very difficult to convince a reader using only marketing text. With video, it's easy to build a trusting and long-lasting relationship with your audience. All you have to do is tell your audience a brand story for up to 60 seconds. The video will evoke a quick emotional response from the audience. It is thanks to the emotions that videos evoke that millions of YouTube channels continue to live and grow.
6. The best way to attract the attention of lazy shoppers
Today, people don't have time to scroll through long promotional posts. There are a lot of people like that. Increasingly, people are giving preference to visualized content that immediately tells in all the details about a product or service. This is why businesses that use video marketing in their promotion successfully win the attention of customers.
7. The best way to surpass the competition
A lot of brands still don't use video marketing because they think it's too expensive and that it doesn't pay off. That's their huge mistake. While your competitors are "sleeping," don't lose your opportunities. Using video will make you more advanced and successful in the eyes of your customers. You can use it to show the inner workings of your business and gain credibility in return. With video marketing, getting customers to trust you is easier than with context.
8. Coverage of different market segments
Market segmentation is an important part of any promotion without analyzing it, success is impossible. According to statistics, some age groups prefer Instagram, others Facebook, and still others YouTube. Since a video can be posted on any of these three social networks, a video is capable of engaging a much larger audience than you planned. By and large, videos appeal to everyone, so it's important to develop video content that appeals to every market segment.
9. High chance of going viral with content
Studies show that people share videos far more often than text content, which in turn automatically increases reach. Under any video that's posted on the site, you can create buttons for your audience to share the video. Who knows, maybe it will be your video that goes viral online.
Conclusion
Video is one of the most popular forms of content on the Internet. Each of us wants to see and hear, we don't want to perceive dry text. This is what makes videos so popular.
Not only is video fun, it's one of the best ways to get closer to your audience and give them a real sense of what you, your business or your employees are doing. The key is to look at video not only as a format where you can talk about your product and its benefits, but also as a format where you need to share your philosophy with your audience, interesting and valuable information. The more the audience knows about your practical experience, the more likely it is to take a key action.
Video editing, and especially the creation of high-quality presentation videos - responsible business, which is best entrusted to real professionals. Entrust video editing to professionals and the result will not make you wait long!
Source: https://www.bondarsvideo.com
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