How to create a killer script for an explainer video

You probably shouldn't argue with the master, but rather take his word for it. To create any video you must first write a script. And this effort always pays off.

Although you, are not going to create Vertigo-style movies for your marketing campaigns, the importance of careful planning and script writing has not gone anywhere. The script is the foundation of your video, saving time and money.

In this article we will explain^

•     What a script is;
•     Why it is a mandatory document for any video project;
•     How to come up with an outline for an explainer video, one of the most effective types of marketing videos;
•     How to create your first script using our explainer video script template.

Let's get started!

What is a video script and why is it needed?

A video script is a document that chronologically outlines scenes, shots, actions, and dialogues, indicating who says what and when, and what they do.

In addition, it contains all the other elements, such as:

•     time of day,
•     scenery,
•     the direction of the camera,
•     shot transitions,
•     clothing,
•     sound effects,
•     and many other circumstances that affect the impression.

By the way, this applies to every detail.

You may be wondering: Why create a video script when you know your business and product inside out? Why not just pick up the camera and follow the inspiration?

There are two main reasons why you should take the time to write a script.

You may have an idea in your head that looks brilliant and powerful.

To test it, you should first put your thoughts on paper or in a Google document. That way you'll have the opportunity to look at it critically from different angles.Also, you'll have something tangible to share with others to get feedback and suggestions for improvement.

In the end, it may look very different (but much better) than you first envisioned.

If video production is a journey, the script is a road map. So, to get from point A (idea) to point B (publication) safely, you need to create a very detailed route.

The video script not only reflects the idea and the story, but also serves as a space for planning all the resources needed to create the video. People, equipment, shooting location and many other assets all need to be reflected in the script.

The more detailed and thoughtful the script is, the easier it is to estimate production time and cost. For marketers, this is critical.

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Pre-writing homework

In marketing, all content assets must have a specific purpose, whether it's a one-word CTA, a 1,000-word article, or a 1-minute video.

Ideally, your goals, target audience, and customer journey map are anchored in your marketing strategy, which defines everything you do to grow your business.

So, before you get started, curb your inner Spielberg for a while and make sure you have a clear idea of the following things.

•     Goals

Why are you making this video and what do you want to accomplish? How is it integrated into your overall video marketing strategy? How are you going to track effectiveness?

•     Audience

Draw up a portrait of your ideal customers, i.e. viewers. Who are these people? What is their problem and how can your product or service help?

•     Distribution Channels

Where are you going to put your video so that your target audience will discover it? How are you going to use and reuse it in your marketing campaigns?

• Type

Determining your purpose, target audience, and distribution channels will help you figure out which marketing video to shoot. Decide which one best fits your needs.

• Budget

Last but not least. You should have a clear idea of what resources you have at your disposal. Shooting an outstanding video doesn't necessarily mean having lavish locations and big budgets. On the contrary, as we know, necessity is the mother of invention.

Why create explainer videos

Product demos and "how-to" videos (or explainer videos) tend to be among marketers' favorites for a number of reasons.

•     They're great for introducing your product to potential customers and drawing their attention to it;
•     It's a quick and effective way to tell users about some of the extra features or services you offer;
•     It's good for building trust with your audience because people see that you're willing to share your expertise and are willing to help.

Creating a scripted explainer video can seem deceptively simple, because it's all about you, your brand, and your product. Of course, no one knows this better than you do. Knowing the subject matter is critical, but it's also important to explain it in the best way possible.

•     Stick to the goal. Focus on the goal, choose one topic, and don't try to cater to different audiences with one video.
•     Be concise. Ideally, you should stick to a goal of about 150 words per minute. Your goal is a 60-second explainer video. If you must exceed it, make sure it's to a) explain the process, b) hone in on the story, and c) entertain.
•     Keep it simple. An explanatory video should be short, simple, and enjoyable to listen to. The human brain is lazy and does not like to be confronted with too much information and the need to memorize too much.

Source: https://www.bondarsvideo.com