Why do modern businesses need video marketing?

 

The field of Internet marketing is developing at an incredible pace, with changes occurring almost every day. New tools for attracting an audience are constantly appearing, and many of those that were effective a short time ago are losing their relevance and becoming meaningless. One of the most effective tools today, and apparently for the long term, is undoubtedly video marketing.

What is video marketing?

Video marketing is a way of delivering information to an audience through video. It is video marketing that helps make your product stand out from the tons of garbage on the web and hit the bullseye, it is the best way to reach your audience and deliver the information they need.

Why is it?

Most people on the planet are visual, so it's video that has the greatest impact on people. Recently, there is a clear trend - the audience is more and more attracted to videos, instead of tons of text. In today's world, fewer and fewer people read text. Because they, overloaded with information, simply do not have time for it. It is much easier for a person to watch a beautiful video with (or without) sound, instead of reading a similarly long article.

Here's a simple example: it is better to call the person on Vyber or Skype than type a text on Facebook. Isn't it? That's how video marketing works for businesses. Creating custom videos with optimal timing and quality content is crucial right now.

You may also be interested: commercial video production

What are the secrets to video marketing success?

The secrets are very simple. Video marketing is:

• Informative;
• creativity;
• accessibility and ease;
• capacity and brevity;
• ease of distribution.

Who would benefit from it?

Everyone. Here's the truth, it's hard to find a business that wouldn't benefit from such a method of promotion. After all, with his help, you can easily:

• Promote your brand;
• sell your product;
• Attract an audience.

You can tell about yourself, to convey to the client any idea, using a huge variety of tools, from pictures to graphics. You can explain what your benefits are. And just communicate with your audience, who will feel that you are with them, right there, broadcasting from the monitor screen, rather than giving a "voice" of cold, static text.

What's in it for you?

In fact, the potential of video marketing is truly immense. It can give you so much more than what you might think at first glance. It's an incredible opportunity. Here are the key ones:

• You can convert regular copywriting into video copywriting. Concise text to video, beautiful graphics, narration - it's a super effective sales tool;
• Competent video content is another way to attract subscribers and build an audience around your brand;
• By choosing the right strategy, you can create a great image for your brand online;
• You can promote your video content on almost every major network in the world (from Facebook to Youtube). And that means you can reach as many people as possible;
• You will be able to communicate with your audience almost directly, like through Skype. You can address them via video and even do live broadcasts, answering people's questions in the comments at the same time. Live streaming is now gaining more and more popularity;
• there are no restrictions, no formats, you will have full room for creativity. Can't post videos on Instagram for more than a minute? No problem! There's Facebook, Youtube and many other sites. Platforms for promotion, as mentioned above - the sea;
• viruses. No, not computer-generated, but viral videos. Of course, to know for 100% that your video will go viral - it's impossible, but you can aim for it! After all, if it will ... viral videos accumulate a huge number of views, spread with incredible speed and can create a real bomb for your brand, you just can "blow up" everything with one video. In a good way.

Where to begin?

All of the above sounds nice and good. But there is a nuance. Not everyone can create high-quality, original, authorial, creative video content. A primitive picture and crooked editing is more likely to harm your brand than the other way around. Everything should look expensive and beautiful, the audience should not feel the taste of budget, the video should not make people feel like "why did they do it, and shame on me? Don't forget that you're selling your product, your brand, so you have to form the best possible opinion of your audience about it.

So you have to start by finding a team that creates quality. Then you need to define your goals, to understand what exactly you need, because video marketing can be done in different ways: these are video diaries, and video letters in the advertising newsletter, and video conferences, and video clips for social networks, and much more. Choose the right format, and then... Then give free rein to your creativity! After all, it's extremely important to be different.

Source: Bondars video