Why your business needs an explanatory video

 An explainer video is a short video that companies use to introduce themselves, their services and explain how they can help consumers. They are short, condensed videos that can last approximately 3090 seconds. Companies use explainer videos on their company websites, in emails and on social media. Whether it's a complex idea or creative thinking, this video leaves an impression on your consumers about you. The product page, of course, can get the basic message across to consumers, but the video incorporates emotional impact, which is one of the keys to effective marketing. It is an excellent, yet underappreciated form of B2B marketing.

Creating a successful marketing strategy through video, guarantees higher profit margins. According to experts,

  •     93% of companies use video, believing it increases user trust in their product and service.
  •     36% of companies believe they have received less attention from their users than they expected.
  •     45% of companies that use video say they have an explainer video on their main website page.
  •     83% say their homepage is more effective because of the video .

    Increased conversion rates

    According to a recent survey conducted by Video Rascal, 85% of people are more likely to buy a product once they watch a video that explains everything. This video helps track what potential customers are interested in by displaying the number of views, thereby making the video an effective marketing tool

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    Increased speed of information transfer

    According to Forrester Research, a one-minute video consists of 1.8 million words. So a small video has the same impact as 900 blog posts of 2,000 words each, proving how powerful a video tool is

    More human

    Customers feel your attitude towards them through video. It gives you a chance to connect with them intimately.

    Easy to share

    Resources like YouTube& Facebook have useful tools through which you can upload videos and use keywords, thus attracting the audience you need. Videos are an easier form of communication than text messages. People will watch more videos on social media than read text information.

    Attracts more attention

    In an attempt to attract more interest, some companies sometimes use too much information, complex graphic elements, colorful animations, unusual fonts, on the contrary, causing irritation to users and increasing the loading speed of the web page. This can be a fatal mistake. Instead, you can make a video and your website will look neat and attract potential customers.

    The best rankings in SEO

    Websites that contain endless amounts of text and images have low search engine rankings, which means low site visits. By having videos on your website, you make it more 'understandable' for search engines like Google&Yandex. This helps you come out on top in search queries and increase your organic traffic numbers.

    Improving your email marketing campaigns

    According to Syndacast, just by including an explainer video you can increase your page views by 19% and click-through rate by 65%.

    Most explainer videos in business are designed to influence online audiences, whether they are visitors to your website or viewers of third-party websites like YouTube,Vimeo or any other resource. The best explainer videos are always as short as possible but have a powerful impact.

    Video is one of the strongest forms of content delivery on social media and various platforms. If you don't have an explainer video and your competitor does, you give him a powerful tool to influence your customers. In addition to increasing sales, increasing the popularity of your brand and popularizing your product, explainer videos have so many other benefits that you would need a separate explainer video to list them all!

Source: bondarsvideo.com

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