You should know these 2023 video marketing statistics

It's 2023, and as we say every year, video only gets better. In the marketing world, it's almost impossible to ignore video as we enter 2023. It's just everywhere - traditional broadcast venues, digital OOH ads, social advertising, OTT and countless other channels that are invaluable to marketing success.

If you're not quite sure, here are the statistics proving the importance of video marketing in 2023!

Key Findings

  •     63% of marketers believe that "engagement" is a key metric for measuring video effectiveness
  •     92% believe video will play a leading role among marketing tools in the coming years
  •     93% of marketers plan to incorporate video into their marketing strategy. Last year, 82% of marketers were going to do so
You may also be interested: commercial video production services

Consumer habits

  •     58% of consumers prefer to watch videos on a smartphone
  •     19% watch videos on a laptop
  •     69% of people report they prefer to learn about a new product or service through a short video

Marketers' goals

  •     84% of marketers shared that video helps them with lead generation
  •     86% of marketers said video helps them attract traffic to their site
  •     83% of marketers found video helped increase time spent on the site
  •     94% of marketers confirmed that video helped them better communicate the benefit of a product or service to consumers

Video to close deals

  •     84% of customers were motivated to buy a product or service by viewing a brand's video
  •     93% of brands gained new customers through social media videos

We hope this 2023 video marketing data has convinced you of the importance of including video in your content marketing plan.

Source: video marketing company

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