Product videos from a professional video marketing company

Video format is gradually becoming one of the most effective communication tools for B2B clients.  In 2016, the B2B segment faced a major change driven by video marketing. The power of video lies in its ability to attract and hold the attention of potential customers by immersing them in a story through a visual or interactive format. Our brains love stories, stories foster deep engagement and are able to re-emerge in our imagination.  Even though many marketers are still cautious about using video formats, the data shows that in vain: 54% of executives share corporate videos with employees on a weekly basis, demonstrating the high role video plays in B2B communications.  Among all possible video formats, explainer videos are considered the most significant. They are short videos, 30 to 90 seconds long, that provide a succinct and attention-grabbing description of a product or service, applicable to all online channels.  An explainer video is a leading marketing tool that you should tu

 An explainer video is a short video that companies use to introduce themselves, their services and explain how they can help consumers. They are short, condensed videos that can last approximately 3090 seconds. Companies use explainer videos on their company websites, in emails and on social media. Whether it's a complex idea or creative thinking, this video leaves an impression on your consumers about you. The product page, of course, can get the basic message across to consumers, but the video incorporates emotional impact, which is one of the keys to effective marketing. It is an excellent, yet underappreciated form of B2B marketing. Creating a successful marketing strategy through video, guarantees higher profit margins. According to experts,     93% of companies use video, believing it increases user trust in their product and service.     36% of companies believe they have received less attention from their users than they expected.     45% of companies that use video say th

You probably shouldn't argue with the master, but rather take his word for it. To create any video you must first write a script. And this effort always pays off. Although you, are not going to create Vertigo-style movies for your marketing campaigns, the importance of careful planning and script writing has not gone anywhere. The script is the foundation of your video, saving time and money. In this article we will explain^     What a script is;     Why it is a mandatory document for any video project;     How to come up with an outline for an explainer video, one of the most effective types of marketing videos;     How to create your first script using our explainer video script template. Let's get started! What is a video script and why is it needed? A video script is a document that chronologically outlines scenes, shots, actions, and dialogues, indicating who says what and when, and what they do. In addition, it contains all the other elements, such as:     time of day,  

Today, only the laziest person doesn't make videos. A quality video can increase the flow of leads many times over without investing a tidy sum. It's time to take advantage of all the power of video content and dispel the myth that making a video is too difficult and not everyone can do it. Video content - what is the power? When the attention of the online community is drawn to video, companies have to go out of their way to keep their eyes peeled. Luckily, video marketing isn't rocket science, so the odds are good, and not small. Everyone has shot a video on their smartphone at least once - a cakewalk, right? So do clients who aren't particularly demanding of video content. The key is interaction. No one is talking about a 90-minute documentary. Ninety seconds is more than enough. This is the optimal length to keep the user's attention as much as possible and not go over budget. The advantages of video are obvious: it engages the user much more than text. Video is

Video marketing is one of the most popular and effective methods of promotion. Listen to experienced marketers who say that successful content strategies don't just work to attract the attention of potential customers. In today's digital marketplace, what matters is content that's appropriate for every channel, guides audiences to find the perfect solution and keeps them engaged. No single type of content fosters quality multichannel engagement the way video does. It's engaging, easy to digest, and presents a specific point of view quickly and clearly. The meaning of the term "video marketing" is embedded in its name: it's a format for communicating marketing information through video. The term can be applied to any content in video format that promotes a brand. The more production tools are available, the more businesses use video for their promotion. And, according to studies, over 70% of customers prefer to learn about services/products through video. H

Need quality animation that will increase your profits? An experienced design web studio with a name is just what you need. Animated videos are a great way to tell a story about a product, service or brand and grab the attention of your target audience. In the current article, we'll name 5 reasons why you should use animated videos. What is an animated video and what kinds exist Animated video is a kind of video made by means of animation of ready or specially developed graphic materials. Depending on the complexity of creation this kind of video content can be divided into two categories: Simple animated videos. Created using ready-made graphics and footage. Musical accompaniment for such videos is usually selected on music stocks, which also does not require large resources and time. Complex animated videos. Requires the involvement of special animation artists capable of implementing the most nontrivial ideas. Such clips are much more expensive than simple, because you need to p